Markup Percentage Calculator

Calculate markup percentage, selling price, and profit margin instantly. Convert between markup and margin — perfect for retail, e-commerce, and wholesale pricing. 100% free.

Calculate Selling Price

$
%
Selling Price = Cost × (1 + Markup% / 100)
Selling Price
$82.50
based on your cost and desired markup
Profit per Unit
$32.50
Markup %
65.00%
Margin %
39.39%

Full Breakdown

Cost Price$50.00
Markup65.00%
Selling Price$82.50
Profit per Unit$32.50
Profit Margin39.39%
Markup is calculated on cost price, while margin is calculated on selling price. A 100% markup always equals a 50% margin.
AI Insight

Your average markup of 65% gives you a 39% margin, but 3 of your SKUs have markup below 30% and are barely covering fees after Amazon's 15% referral fee. Increasing price by $2-3 on those SKUs would recover an estimated $840/month in lost profit.

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You just analyzed 1 product.

Your competitors are analyzing hundreds. See what your full catalog looks like.

Revenue
$29,716
Total Fees
$44,143
Net Profit
$13,198
Avg Margin
34.2%
SKURevenueFeesProfitMarginStatus
WG-BLK-001$4,230$1,240$1,89044.7%Healthy
KB-WHT-042$3,810$1,670$98025.7%Healthy
HD-RED-118$2,950$2,100-$320-10.8%Alert
SP-GRN-205$5,120$1,890$2,03039.6%Healthy
BT-BLU-033$1,680$1,420-$90-5.4%Alert
See Your Full Catalog Like This

Markup vs Margin: What's the Difference?

Markup and margin both measure profit, but from different perspectives. Understanding the difference is critical for pricing.

Markup

Based on Cost

Markup = (Price − Cost) / Cost × 100
Example: Cost $50, Price $82.50
Cost $50
+65%
65% markup on cost

Margin

Based on Price

Margin = (Price − Cost) / Price × 100
Example: Cost $50, Price $82.50
Cost $50
39.4%
39.4% margin on selling price

Markup to Margin Quick Reference

Common markup percentages and their equivalent profit margins.

Markup %Margin %
25%20%
50%33.3%
75%42.9%
100%50%
150%60%
200%66.7%

Batch Markup Calculator

Calculate markup for multiple products at once.

Product
Cost ($)
Markup (%)
Selling Price
Profit
Margin
$
%
$37.50
$12.50
33.3%
$
%
$70.00
$30.00
42.9%
$
%
$36.00
$18.00
50.0%
Product D
$35.00
80%
$63.00
$28.00
44.4%
Calculate unlimited products with Vertixity

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